Fairlady, March 2012
Fairlady
- Issue: March 2012
- On the cover: Sarah Jessica Parker
- Price: R26.95
- www.fairlady.com/
- Latest issue on Zinio: https://za.zinio.com/checkout/publisher/index.jsp?productId=500604784&offer=500358011&rf=m24fl&bd=1
- Twitter: FairladyMag
- Editor on Twitter: @suzybrokensha
The latest ABC’s for 2011 Quarter 4 has been announced. Here are a few interesting facts relating to this publication:
- 2010, Quarter 4: 72 819
- 2011, Quarter 4: 48 789
- 49,3% decline.
- It’s very sorry, and interesting, for me to see such a big decline in Fairlady’s circulation, especially when you think that they recently won a PICA for BEST MAGAZINE DESIGN… would this mean that the awesome design actually put readers off and that they don’t like it? It’s a valid questions. But I’m sure they would have than informed the team.
- The big drop comes from Single Copy Sales. In 2010’s Quarter 4 they sold 68 104 copies, and this year only 44 029. It’s one of the most noticeable declines I’ve noticed so far.
- In the same category, and I’m not sure if they are really direct competitors, but SARIE’s circulation fell by 24,1% which doesn’t seem like much; It fell with 27 556 copies, from 142 008 down to 114 452.
