TASTE, March 2012

TASTE

The latest ABC’s for 2011 Quarter 4 has been announced. Here are a few interesting facts relating to this publication:

  • 2010, Quarter 4: 34 273
  • 2011, Quarter 4: 29 875
  • 14,7% decline
  • TASTE’s copy sales dropped from 27 161 down to 24 118.
  • When we look at their competitors; Avocado has been discontinued. SARIE Kos - 52 009. Fresh Living - 72 240 (of which only 58 144 are for Single Copy Sales and subscriptions). Food and Home Entertaining - 34 432
  • I noticed that TASTE is featuring Masterchef South Africa massively (with Woolworths being a main sponsor) and they have a few nice Exclusives planned, so I’m sure that this little partnership will help their sales a bit.

    Tags: March 2012 Masterchef South Africa taste ABC