Runner’s World, March 2012 - unique execution

Runner’s World

At face value, there is nothing unique of special about this cover. So why am I raving about it? Because when you turn the cover, you get a unique execution to show how EDITORIAL can work hand-in-hand with ADVERTISERS if the communication is open. The best part is that this clever advertising didn’t intrude on the editorial integrity of the Runner’s World team at all. 

Congratulations to the whole team involved, especially the advertising sales team!

The latest ABC’s for 2011 Quarter 4 has been announced. Here are a few interesting facts relating to this publication:

  • 2010, Quarter 4: 19 345
  • 2011, Quarter 4 (latest): 21 535
  • They showed an improvement of 11,3%
  • Even though their subscriptions fell from 7 335 down to 6 444, having more than 6 000 subscribers is really something to be proud of in the magazine industry. 

Tags: March 2012 Runners World ABC