Women’s Health, March 2012
Women’s Health
- Issue: March 2012
- On the cover: Michelle Monaghan
- Price: R29.95
- www.womenshealthsa.co.za/
- Twitter: @WomensHealthSA
- Editor on Twitter: @KateWilsonWH
Either Women’s Health really loves her, or they’ve run out of stars that represent their brand… Michelle Monaghan also appeared on their January 2011 cover. Ps. For January 2011, Women’s Health actually had a split cover with 2 options of Michelle for readers to choose from… they really must LOVE her :-)
The latest ABC’s for 2011 Quarter 4 has been announced. Here are a few interesting facts relating to this publication:
- I’m not able to make a direct comparison with Women’s Health, because when they moved from 10 issues a year to 11, it changed the frequency they report on.
- Previous ABC reported on (Jul - Dec 2011): 71 128
- 2011, Quarter 4: 59 860
- If we look at average copy sales, it fell from 61 020 down to 50 018. They must really be hurting, because the magazine is performing/has performed really well.
- Their Big Brother, Men’s Health, is currently, for the time in a while, performing better at a recorded ABC of 66 828.
- Shape Magazine, who I see as a direct competitor, recorded an ABC of 28 845; 42,6% down from last years 41 145.
