Heat, 1 March 2012
Heat
- Issue: 1 March 2012
- On the cover: Rihanna and Chris Brown
- Price: R22, weekly
- www.heat.co.za
- Latest issue on Zinio: http://showcasemedia.zinio.com/browse/publications/index.jsp?sch=true&productId=500611144
- Twitter: @heatSouthAfrica
- Editor on Twitter: @MelShaw001
The latest ABC’s for 2011 Quarter 4 has been announced. Here are a few interesting facts relating to this publication:
- 2010, Quarter 4: 40 461
- 2011, Quarter 4 (latest): 31 753
- 27,42% decline
- It’s interesting to note that Heat’s SINGLE COPY SALES fell from 40 334, down to 31 125 with the latest results.
- People Magazine, a direct competitor for Heat (even though it’s not at all of the same high standard), has an ABC currently of
88 10886 108. I think this is very interesting, because I personally think the layout and quality of People Magazine is extremely low… This would be an interesting Case Study to find out why people don’t mind the low quality, and buy People instead of Heat.
